FullPipe vs. Angi, HomeAdvisor
& Thumbtack
Shared leads sold to 3-8 contractors. A race to call first. A customer who stops answering. Sound familiar? There's a better way to buy leads.
See How FullPipe Exchange WorksHow the platforms actually compare
These aren't marketing claims - they're published policies and documented behavior from contractor forums, FTC filings, and platform documentation.
| Feature | FullPipe | Angi / HomeAdvisor | Thumbtack | Bark |
|---|---|---|---|---|
| Lead exclusivity | ✓ 100% exclusive | ✗ Sold to 3-8 | ✗ Sold to multiple | ✗ Sold to multiple |
| See lead before buying | ✓ Yes | ✗ No | Partial | ✗ No |
| Typical lead price | competitive rates (cleaning) | $15-$85 + $300/yr fee | $10-$50 | $8-competitive rates |
| Annual contract | ✓ None. Month-to-month. | ✗ 12-month lock-in | ✓ No contract | ✓ No contract |
| Dispute / refund policy | ✓ 48-hr credit | ✗ Notoriously difficult | Case by case | Case by case |
| Lead resold after purchase | ✓ Never. Sold once. | ✗ Sold to multiple | ✗ Sold to multiple | ✗ Sold to multiple |
| Lead source transparency | ✓ Direct form submissions | ✗ Aged / resold lists | Mixed | ✗ Unclear |
| FTC enforcement action | ✓ None | ✗ Yes (HomeAdvisor, 2022) | ✓ None | ✓ None |
Price per lead vs. cost per booked job - they're not the same thing.
A $25 shared lead sounds cheaper than a competitive rates exclusive lead. Run the actual numbers and it's the other way around.
Angi / HomeAdvisor - Shared Lead
FullPipe Exchange - Exclusive Lead
Average cleaning client LTV: $1,100+. The math on exclusive leads isn't close.
What's driving operators away from the big platforms
This isn't opinion. It's documented in contractor forums, Q1 2025 earnings calls, and a federal enforcement action.
FTC Action Against HomeAdvisor (2022)
The FTC charged HomeAdvisor's parent company with deceptive practices - selling "exclusive" leads that weren't exclusive and misrepresenting lead quality to contractors who paid membership fees. Real complaint, real settlement.
Angi's Revenue Has Declined
Angi's Q1 2025 earnings showed continued revenue decline as contractors churn off the platform. When the people buying your leads publicly say the ROI isn't there, that's a signal. Contractor forums (r/Contractor, r/smallbusiness) are full of the evidence.
The Race-to-Call Problem
When 5 cleaning companies call the same homeowner in 4 minutes, the homeowner stops answering. Response rates on shared leads have collapsed industry-wide. Even contractors who were profitable on Angi two years ago are reporting declining results today.
Ready to stop racing strangers for the same lead?
FullPipe Exchange delivers verified cleaning leads. Each lead is sold once and is yours permanently after purchase. No contracts.
See How FullPipe Exchange Works →Want the full breakdown on lead costs?
How Much Does a Cleaning Lead Cost in Charlotte? →